Barbara Krumay, Bakk. MSc(WU) Research Assistant  Vienna University of Economics and Business Administration Department of Information Systems, Electronic Commerce e-mail: barbara.krumay @wu-wien.ac.at Phone: +43-1-31336-5266

Short Biography

Barbara Krumay has been working at the Institute for Management Information Systems since July 2007. She studied Business Administration and Computer Science (Wirtschaftsinformatik) at the  Vienna University of Economics and Business Administration (WU).

Master Thesis:

Information transmission in social and digital networks (together with Georg Köldorfer). 

Research Fields:

• eCRM and Individualised Communication
• Social Networks
• Word Of Mouth
• Customer Loyalty Programs and Online Customer Service Areas
  

Doctoral Thesis:

The Impact of Online Customer Support on Customer Loyalty