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Dr. Maria Madlberger

Vienna University of Economics and Business Administration
Institute for Management Information Systems
 
Phone: +43-1-31336-4480
Fax: +43-1-31336-746
Email: maria.madlberger _remove_this_@wu-wien.ac.at
Office hours: Thursday, 9h30 - 11h00

Short Biography

Maria has joined the department in October 2002 as an assistant professor. Before, she has finished her PhD with her thesis "Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing" that focuses on marketing instruments and market research methods for electronic commerce. Recently she has finished her "Habilitation" (Venia Docendi) for Business Administration with her research "The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain".

In 1999 she has joined the Vienna University of Economics and Business Administration as assistant professor at the department of retailing and marketing. Maria has started her professional career in 1993 as a specialized journalist at the Austrian trade journal Key Account, a magazine for food and FMCG business managers and retailers.

Maria has studied commerce (Handelswissenschaften) at the Vienna University of Economics and Business Administration.

Research Interests

The research areas of Maria concentrate on the links between information systems and marketing. She is especially interested in how to use the Internet for marketing purposes and distribution management. Therefore her research activities focus on electronic commerce, especially the b2c sector. Within this wide area Maria is doing research in the following fields:
  • Interorganizational information systems and electronic data interchange
  • Interorganizational information sharing and networks
  • Collaboration in logistics and supply chain management
  • Distribution in electronic commerce business to consumer (b2c)
  • Multi-channel retailing
  • Last mile logistics in e-commerce b2c 
Additionally, Maria has gained experience in the research areas of Efficient Consumer Response (ECR), retail marketing, store layout, and food retailing.

Current teaching activities at WU

  • Enterprise Resource Planning Systems (ERP Systems), in English
  • Electronic Commerce Business to Business, in German
  • Betriebliche Informationssysteme 1, in German
  • IT Praktikum mit Bakkalauretsarbeit, in German or English

Earlier teaching activities at WU

  • Electronic Commerce und Neue Medien (together with Gustaf Neumann)
  • Handelsmarketing und Electronic Commerce
  • Marketing

Publications

2009
  • Madlberger, M. (2009) "What Drives Firms to Engage in Interorganizational Information Sharing in Supply Chain Management?", International Journal of e-Collaboration, 5(2), 18-42.

  • Madlberger, M., Roztocki,N. (2009) "Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study", Proceedings of the 42nd Hawaii International Conference on System Sciences, Waikoloa, Big Island of Hawaii, HI

  • Madlberger, M. "A Model of Antecedents of RFID Adoption Intention in the Supply Chain", Proceedings of the 42nd Hawaii International Conference on System Sciences, Waikoloa, Big Island of Hawaii, HI.
2008
  • Madlberger, M., Roztocki, N. (2008) “Cross-Organizational and Cross-Border IS/IT Collaboration: A Literature Review”, Proceedings of the 14th Americas Conference on Information Systems, August 2008, Toronto, Canada.

  • Madlberger, M. (2008) „Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren“, Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI), February 2008, Munich, Germany.

  • Madlberger, M. (2008) “Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share Information with Their Trading Partners?”, Proceedings of the 41st Hawaii International Conference on System Sciences, January 2008, Waikoloa, Big Island of Hawaii, HI.

  • Haghirian, P., Madlberger, M., Inoue, A. (2008) “Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes”, Proceedings of the 41st Hawaii International Conference on System Sciences, January 2008, Waikoloa, Big Island of Hawaii, HI.

  • Madlberger, M. (2008) “Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of Consumers’ Channel Choice”, in: Khosrow-Pour, M. (ed.) Web Technologies for Commerce and Services Online, IGI Global. Hershey, PA.

2007

  • Zumpe, S., Madlberger, M. (2007) “Serving Online Customers Better in the Tourism Industry”, Information Age, November/December, Australia, 48-52.

  • Hansen, H.R., Knotzer, N., Madlberger, M. (2007) „Empfehlungssysteme zur Verkaufsberatung im Internet – State of the Art und Konsumentenakzeptanz“, Wirtschaftsinformatik 49(1), 50-61.

  • Zumpe, S., Madlberger, M. (2007) “A Transaction-Based Framework for Business Models in Electronic Commerce”, Proceedings of the Pacific Asia Conference on Information Systems, July 2007, Auckland, New Zealand.

  • Hansen, H.R., Madlberger, M. (2007) „Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel“, in: Wirtz, B.W. (ed.) Handbuch Multi-Channel-Marketing, Gabler, Wiesbaden, 763-787.

  • Haghirian, P., Madlberger, M. (2007) “Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan”, in: Huang, W., Wang, Y., Day, J. (eds.) Global Mobile Commerce. Strategies, Implementation and Case Studies, IGI Global, Hershey, PA, 215-234.

  • Knotzer, H., Madlberger, M. (2007) “Consumers’ Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking”, Proceedings of the 40th Hawaii International Conference on System Sciences, January 2007, Waikoloa, Big Island of Hawaii, HI.

2006

  • Madlberger, M. (2006) "Exogenous and Endogenous Antecedents of Online Shopping in a Multi-Channel Environment: Evidence from a Catalog Retailer in the German-Speaking World", Journal of Electronic Commerce in Organizations 4(4), 29-52.

  • Haghirian, P., Madlberger, M. (2006) "Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students", Proceedings of the 14th ECIS 2006 Conference, June 2006, Göteborg, Sweden.

  • Haghirian, P., Madlberger, M., Inoue, A. (2006) “Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion - A Cross-Country Comparison",  Proceedings of the 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference, July 2006, Seoul, Korea.

  • Madlberger, M. (2006) “Strategic and Operational Benefits of B2B Data Exchange Technologies in Supply Chain Management",  Proceedings of the Information Resources Management Conference (IRMA), May 2006, Washington DC.

  • Madlberger, M. (2006) “Strategic and Operational Performance of Interorganizational Information Sharing", Proceedings of the Marketing Management Association Spring Conference, March 2006, Chicago, IL.

  • Madlberger, M. (2006) “Multi-Channel Retailing in B2C E-Commerce”, in: Khosrow-Pour, M. (ed.) Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, Idea Group, Hershey, PA.

  • Madlberger, M. (2006) „Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing”, in: Schnedlitz, P., Buber, R., Reutterer, T., Schuh, A., Teller, C. (eds.) Innovationen in Marketing und Handel, Linde International, Vienna, 515-517.

2005

  • Madlberger, M. (2005) “A Model of Antecedents of Inter-Organizational Information Sharing”, Proceedings of the Networking and Electronic Commerce Research Conference (NAEC) 2005, Riva del Garda, Italy, October 2005.

  • Madlberger, M. (2005) “Application of Internet-based Marketing Instruments”, in: Krishnamurthy, S. (ed.) Contemporary Research in E-Marketing Volume 2, Hershey, PA, Idea Group, 284-303.

  • Madlberger, M., Sester, A. (2005) “The Last Mile in an Electronic Commerce Business Model – Service Expectations of Austrian Online Shoppers”, Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005.

  • Haghirian, P., Madlberger, M. (2005) “Consumer Attitude Toward Advertising Via Mobile Devices – An Empirical Investigation Among Austrian Users”, Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005.

  • Haghirian, P., Madlberger, M., Tanuskova, A. (2005) “Increasing Advertising Value of Mobile Marketing – An Empirical Study of Antecedents”, Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS), January 2005, Waikoloa, Big Island of Hawaii, HI.

2004

  • Madlberger, Maria (2004) Electronic Retailing, Deutscher Universitätsverlag – Gabler Edition Wissenschaft: Wiesbaden, Germany (Publication of the Doctoral Thesis at the Vienna University of Economics and Business Administration).

  • Madlberger, M. (2004) “Strategies and Business Models in Electronic Retailing: Indications from the U.S. and the UK“, Proceedings of the International Conference on Electronic Commerce, Delft, Netherlands, October 2004.

  • Arami, M., Treiblmaier, H., Pinterits, A., Madlberger, M. (2004) „Information Privacy Concerns and E-Commerce: An Empirical Investigation“. Proceedings of the Tenth Americas Conference on Information Systems (AMCIS), New York, NY, August 2004.

  • Treiblmaier, H., Madlberger, M., Knotzer, N., Pollach, I. (2004) “Evaluating Personalization and Customization from an Ethical Point of View: An Empirical Study”, Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS), January 2004, Waikoloa, Big Island of Hawaii, HI.

  • Hansen, H.R., Madlberger, M., Treiblmaier, H., Knotzer, N., Arami, M. (2004): „Aktuelle Forschungsfragen im B2C E-Commerce”, in: Trommsdorff, V. (ed.) Jahrbuch Handelsforschung 2004, BBE Verlag, Cologne, Germany, 541-566.

2003

  • Madlberger, Maria (2003): “Internet Marketing by Electronic Retailers: An Empirical Evaluation of Online Shops in the US, UK, and Austria”. Proceedings of the 6th International Conference on Electronic Commerce Research (ICECR-6), October 2003, Dallas, TX.

  • Treiblmaier, H., Madlberger, M., Brandtweiner, R., Pollach, I. (2003) “Eco-Labelling – an Adequate Means of Assessing a Company’s Environmental Strategies?”, Proceedings of the Sustainable Planning and Development Conference, October 2003, Skiathos, Greece.

  • Treiblmaier, H., Simhandl, G., Madlberger, M. (2003) “Mobile Technologies in the Health Care Sector: Assessing the Potentials of Ambient Intelligence in the Public Health System“. Proceedings of the E-COMM-LINE Conference 2003, Bucharest, Romania.

2002

  • Madlberger, M. (2002): Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing. Doctoral Thesis at the Vienna University of Economics and Business Administration, Vienna, Austria.

  • Madlberger, M., Maier, G. (2002) „E-Commerce, Logistik und räumliche Preisstrategien”, Proceedings of the Annual Conference of the Vienna University of Economics and Business Administration, November 2002, Vienna, Austria.

  • Kotzab, H., Madlberger, M. (2002) „Elektronische Distribution und stationärer Handel – ein Widerspruch? Empirische Erfahrungen aus Europa“, in: Ahlert, D., Olbrich, R., Schröder, H. (eds.) Jahrbuch Handelsmanagement 2002, Deutscher Fachverlag, Frankfurt am Main, Germany, 317-336.

  • Schnedlitz, P., Madlberger, M. (2002): „Multi-Channel-Retailing: Herausforderungen an die Logistik durch Hauszustellung, in: Ahlert, D., Olbrich, R., Schröder, H. (eds.) Jahrbuch Handelsmanagement 2002, Deutscher Fachverlag, Frankfurt am Main, Germany.

  • Schnedlitz, P., Madlberger, M. (2002): „Pfandflaschen als betriebswirtschaftliches Problem vor dem Hintergrund der Wertschöpfungsdiskussion von Industrie und Handel”, in: Trommsdorff, V. (ed.) Jahrbuch Handelsforschung 2001/02, BBE Verlag, Cologne, Germany.

  • Madlberger, M., Maier, G. (2002) „Die Raumüberbrückungsfunktion des Handels als Grundlage der Distributionslogistik des E-Commerce“, Proceedings of the WU-Jahrestagung 2002 „Forschung für Wirtschaft und Gesellschaft“, Vienna University of Economics and Business Administration, Vienna, Austria.

2001

  • Madlberger, M., Kotzab, H. (2001): “State of the Art of Electronic Retailing in Austria”,  EM - Electronic Markets, Vol. 11, No. 1, 64-74.

  • Kotzab, H., Madlberger, M. (2001) “European Retailing in E-Transition? An Empirical

  • Evaluation of Web-based Retailing - Indications from Austria”, International Journal of Physical Distribution & Logistics Management, Vol. 31, No. 6, 440-462.

  • Kotzab, H., Madlberger, M. (2001) „www.stationaererhandelgoesinternet.at - Ergebnisse einer empirischen Bestandsaufnahme”, in: Sebastian, H.-J., Grünert, T. (eds.) Logistik Management –  Supply Chain Management und e-Business, B.G. Teubner, Stuttgart, Germany, 173-180.

  • Kotzab, H., Madlberger, M., Alvarado, U. (2001): “Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response”, in: Ortega Martínez, E., González Ruiz, L., Pérez del Campo, E. (eds.) IV Forum Internacional sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, November 2001, Madrid, Spain.

  • Schnedlitz, P., Madlberger, M. (2001) Zukunftschancen für Mehrweggebinde, Series Retailing and Marketing, No. 31, Department of Retailing and Marketing, Vienna University of Economics and Business Administration.

  • Schnedlitz, P., Madlberger, M., Teller, C., Ederer, H., Raudaschl, G. (2001) Hauszustellung von Lebensmitteln, Series Retailing and Marketing, No. 32, Department of Retailing and Marketing, Vienna University of Economics and Business Administration.

  • Schnedlitz, P., Madlberger, M., Teller, C., Repe, S. (2001) Alternative Kommunikationspolitik für Kinder, Series Retailing and Marketing, No. 33, Department of Retailing and Marketing, Vienna University of Economics and Business Administration.

  • Madlberger, M. (2001): „Von der Vision zur Umsetzung”, Key Account, 9(11).

  • Madlberger, M. (2001) “What’s New, Supply Side?” Key Account, 9(12).

  • Madlberger, M. (2001) „E-Commerce und Demand Side ECR – das wird spannend”, Key Account, (9)13.

2000

  • Madlberger, M. (2000) „Entwicklungstendenzen im Ladenbau aus der Sicht des Handels. Eine empirische Untersuchung”, Transfer Werbeforschung & Praxis, 4.

1999

  • Schnedlitz, P., Madlberger, M. (1999): „Entwicklungstendenzen des Ladenbaues im Handel. Eine empirische Erhebung in Österreich, Deutschland und der Schweiz”, Akademija MM Slovenska znanstvena revija za trzenje, 5, 21-32.

  • Schnedlitz, P., Madlberger, M., Haller, T. (1999): Entwicklungstendenzen im Ladenbau aus der Sicht des Handels, Series Retailing and Marketing, No. 23, Department of Retailing and Marketing, Vienna University of Economics and Business Administration

1998

  • Madlberger, M. (1998): Kritische Beurteilung traditioneller und neuerer Konzepte der Kostenrechnung für die Erfassung und Bewertung von Logistikkosten und -Leistungen, Master Thesis at the Vienna University of Economics and Business Administration.

Dissertation and Habilitation

  • Dissertation: Internetbasierte Marketinginstrumente und Marktforschungsmethoden fuer Electronic Retailing. Doctoral thesis at the Vienna University of Economics and Business Administration, Vienna 2002.
  • Habilitation: "The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain". Habilitation Thesis at the Vienna University of Economics and Business Administration. Forthcoming publication at Springer Verlag.

Presentations at Academic Conferences

  • „Digital Cross-Organizational and Cross-Border Collaboration. A Scientometric Study?” 42nd Hawaii International Conference on System Sciences (HICSS-42) Waikoloa, Big Island, Hawaii, USA, January 6 to 8, 2009. 
  • „ A Model of Antecedents of RFID Adoption Intention in the Supply Chain” 42nd Hawaii International Conference on System Sciences (HICSS-42) Waikoloa, Big Island, Hawaii, USA, January 6 to 8, 2009. 
  • „Einsatz von RFID im Supply Chain Management. Eine empirische Analyse der Einflussfaktoren“. Multikonferenz Wirtschaftsinformatik (MKWI), Munich, Germany, February 26 to 28, 2008.
  •  „Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share Information with their Trading Partners?” 41st Hawaii International Conference on System Sciences (HICSS-41) Waikoloa, Big Island, Hawaii, USA, January 7 to 10, 2008. 
  • “Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes”. 41st Hawaii International Conference on System Sciences (HICSS-41) Waikoloa, Big Island, Hawaii, USA, January 7 to 10, 2008. 
  • “Consumers’ Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking”. 40th Hawaii International Conference on System Sciences (HICSS-40) Waikoloa, Big Island, Hawaii, USA, January 2 to 6, 2007.
  •  “Cross-Cultural Perceptions of Advertising via Mobile Devices – Some Evidence from Austrian and Japanese Students”. 14th European Conference on Information Systems (ECIS), Göteborg, Sweden, June 12 to 14, 2006.
  •  “Strategic and Operational Benefits of B2B Data Exchange Technologies in Supply Chain Management”. Information Resources Management Conference (IRMA), Washington, USA, May 21 to 24, 2006. 
  • “Strategic and Operational Performance of Interorganizational Information Sharing”. Marketing Management Association Spring Conference, Chicago, USA, March 15 to 17, 2006. 
  • “A Model of Antecedents of Inter-Organizational Information Sharing”. Networking and Electronic Commerce Research Conference (NAEC), Riva del Garda, Italien, October 6 to 9, 2005. 
  • “The Last Mile in an Electronic Commerce Business Model – Service Expectations of Austrian Online Shoppers”. 13th European Conference on Information Systems (ECIS), Regensburg, Germany, May 26 to 28, 2005. 
  • “Consumer Attitude Towards Advertising via Mobile Devices. An Empirical Investigation Among Austrian Users”. 13th European Conference on Information Systems (ECIS), Regensburg, Germany, May 26 to 28, 2005. 
  • “Information Privacy Concerns and E-Commerce: An Empirical Investigation”. 10th Americas Conference on Information Systems (AMCIS), New York, USA, August 6 to 8, 2004.
  •  “Strategies and Business Models in Electronic Retailing: Indications from the U.S. and the UK”. International Conference on Electronic Commerce, Delft, Netherlands, October 25 to 27, 2004.
  •  “Internet Marketing by Electronic Retailers: An Empirical Evaluation of Online Shops in the US, UK, and Austria”. 6th International Conference on Electronic Commerce Research, Dallas, USA, October 23 to 26, 2003. 
  • „Die Raumüberbrückungsfunktion des Handels als Grundlage der Distributionslogistik des E-Commerce“. WU-Jahrestagung 2002 „Forschung für Wirtschaft und Gesellschaft“, Wirtschaftsuniversität Wien, November 5 to 7, 2002. 
  • “Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumer Response”. Tagung IV Forum International sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Madrid, Spain, November 28 to 30, 2001.
  •  „www.stationaererhandelgoesinternet.at – Ergebnisse einer empirischen Bestandsaufnahme“. Tagung Logistikmanagement LM01, Aachen, Germany, September 12 to 14, 2001. 
  • “E-Tailing in Austria”. 4th Annual Conference Tulane Consortium for Supply Chain Management, Tulane University, New Orleans, USA, December 2, 2000.

Presentations at Practitioners Conferences

  • „RFID in the Supply Chain – How is it Used in Practice?“, Annual Conference of the European ECR (Efficient Consumer Response) Initiative, Barcelona, Spain, June 3 to 6, 2009.
  •  „Information Sharing – Chancen und Stolpersteine beim Datenaustausch zwischen Industrie und Handel “, Maxday 2009 of the Consumer Electronics Retailer Association, Krems, Austria, May 14 2009.
  •  „Information Sharing in der Supply Chain“, 9th ECR Day (Annual Conference of the Efficient Consumer Response Initiative Germany-Austria-Switzerland), Zürich, Switzerland, September 4 and 5, 2008. 
  • „Collaborative Business – IT aus der Gesamtsicht“. Presentation at the seminar series „Collaborative Business”, Vienna University of Economics and Business Administration, Austria, November 27, 2003. 
  • „E-Business zwischen Hype und Dotcom-Pleiten: Was bringt das Internet wirklich?“ Presentation at the Artaker Inside Seminar „Content und Commerce E-business-Plattformen auf der Basis von Microsoft Content Management Server 2001 und Microsoft Commerce Server 2000“, Vienna, November 13, 2001 and Linz, November 14, 2001. 
  • Moderation of the podiums discussion „Die Zukunft des Pricing zwischen shareholder value und e-commerce”, Platform for Retailing (Plattform für den Handel, PFH), Vienna, November 22, 2000.

Awards and Sponsorships

  • 2009: Dr. Maria Schaumayer Stiftung for the Habilitation Thesis "The Interorganizational Information Flow". 
  • 2009: Award of the Department of Information Systems and Operations for the journal publication "What Drives Firms to Engage in Interorganizational Information Sharing in Supply Chain Management?", International Journal of e-Collaboration. 
  • 2007: Award of the Vienna University of Economics and Business Administration for top publication "Empfehlungssysteme zur Verkaufsberatung im Internet – State of the Art und Konsumentenakzeptanz“, Wirtschaftsinformatik. 
  • 2006: Academic staff project sponsorship by the Vienna University of Economics and Business Administration for the research project on "interorganizational data exchange". 
  • 2005: Academic staff project sponsorship by the Vienna University of Economics and Business Administration for the research project on "Empirical process analysis for efficiency measurement of different ERP components". 
  • 2003: Stephan Koren Award by the Association of the Professors of the Vienna University of Economics and Business Administration for performance in doctoral studies and academic research that contributes to the university's reputation in the scientific community.
  •  2000: Jubilee prize of the Austrian National Bank for the doctoral dissertation. 
  • 1999: Sponsorship of the Austrian Chamber of Commerce for a study on impacts of electronic commerce on store-based retailing.

External Teaching

  • Electronic Commerce und Marketing im Internet. Presentation at the seminar series "Strategisches Marketing-Management", Johannes Kepler Universität, Linz, May 6, 2004.
  • Organization Design and Information Management: Information Systems. Lecture at the Executive MBA Supply Chain Management in Vienna, July 22, 2003. 
  • The Internet as a Channel of Distribution. Lecture at the International MBA program at the university of Maribor, Slovenia, May 9, 2002. 
  • Lecture on electronic commerce at the International MBA program at the university of Maribor, Slovenia, May 2000.

Reviewing Activities (in alphabetical order)

    Academic journals:
  • Der Markt 
  • Electronic Markets 
  • European Journal of Information Systems 
  • Information Resources Management Journal 
  • International Journal of E-Collaboration 
  • Informing Science Journal 
  • Journal of Information Technology 
  • Journal of Management Information Systems
  • Journal of Organizational Computing and Electronic Commerce
  • Journal of Strategic Information Systems Marketing Science 

    • Conferences:
  • Americas Conference on Information Systems (AMCIS) 
  • European Conference on Information Systems (ECIS) 
  • Hawaii International Conference on System Sciences (HICSS) 
  • International Center for Electronic Commerce/International Conference on Electronic Commerce (ICEC) 
  • International Conference on Information Systems (ICIS) 
  • Internationale Tagung Wirtschaftsinformatik (WI) 
  • Marketing Management Association (MMA) 
  • Multikonferenz Wirtschaftsinformatik (MKWI)

    • Book: 
  •  Encyclopedia of E-Commerce, E-Government and Mobile Commerce