Horst Treiblmaier

PD Dr. Horst Treiblmaier

Associate Professor
Department of Information Systems and Operations
Vienna University of Business Administration and Economics
Tel.: +43/1/31336/4784
Fax: +43/1/31336/746
E-Mail: Horst.Treiblmaier@wu-wien.ac.at

Research Interests:

Electronic Customer Relationship Management
Data Quality
Individualization
Web Site Analysis

Teaching:

Management Information Systems
Programming with Java
Webengineering
Information Systems and Business Processes
Quantitative Methods for Business
Operations Management

Publications and Lectures

Books

Treiblmaier, H. (2006) "Datenqualität und individualisierte Kommunikation" (= Data Quality and Individualized Communication), DUV Gabler Edition Wissenschaft, Wiesbaden.

Journals

Neale, L., Treiblmaier, H., Henderson, V., Hunter, L., Hudson, K., and Murphy, J. (2009) "The Google Online Marketing Challenge and Research Opportunities", Journal of Marketing Education, Vol. 31, Nr. 1, pp. 76-85.
Treiblmaier, H. and Pollach, I. (2008) "Drivers and Inhibitors of Online Donations to Nonprofit Organizations", Journal of International Technology and Information Management, Vol. 17, Nr. 2, pp. 85-98.
Treiblmaier, H., Pinterits, A., and Floh, A. (2008) "Success Factors of Internet Payment Systems", International Journal of Electronic Business, Vol. 6, Nr. 4, pp. 369-385.
Treiblmaier, H., and Strebinger, S. (2008) "The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture", Information Systems Journal, Vol. 18, Nr. 5, pp. 479-498.
Simon, B., Treiblmaier, H., and Neumann, G. (2008) "Elektronische Lernumgebungen in Bildungseinrichtungen: Eine Diskussion kritischer Erfolgsfaktoren" (= Electronic Learning Environments in Educational Institutions - Towards an Identification of Critical Success Factors), Zeitschrift für Betriebswirtschaft, Vol. 78, Nr. 7/8, pp. 715-733.
Treiblmaier, H. (2007) "Web Site Analysis: A Review and Assessment of Previous Research", Communications of the AIS, Vol. 19, pp. 806-843.
Treiblmaier, H. (2007) "Beziehungsmarketing aus Kundensicht" (=Relationship Marketing from a Customer's Perspective), WIRTSCHAFTSINFORMATIK, Vol. 49, Nr. 1, pp. 42-48.
Treiblmaier, H., Lausmann, M., and Pieber, M. (2006) "Customer Relationship Management - Erwartungen von Internetkunden" (=Customer Relationship Management - Expectations from Internet Customers), Forum Ware, Vol. 34, Nr. 1-4, pp. 57-62.
Treiblmaier, H. (2006) "Determinants of Electronic Branding: An Exploratory Study", Innovative Marketing, Vol. 2, Nr. 2, pp. 89-98.
Floh, A. and Treiblmaier H. (2006) " What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry", Journal of Electronic Commerce Research , Vol. 7, Nr. 2, pp. 97-110.
Treiblmaier, H., Pinterits, A., and Floh, A. (2006) "The Adoption of Public E-Payment Services", Journal of e-Government, Vol. 3, Nr. 2, pp.33-51.
Pinterits, A., Treiblmaier, H., and Pollach, I. (2006) "Environmental Web Sites: An Empirical Investigation of Functionality and Accessibility", International Journal of Technology, Policy and Management, Vol. 6, Nr. 1, pp. 103-119.
Treiblmaier, H. and Strebinger, A. (2006) "B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur" (= B2C E-Commerce as a Driver of Simultaneous Changes in IT Structure and Brand Architecture), WIRTSCHAFTSINFORMATIK, Vol. 48, Nr. 2, S. 87-95.
Treiblmaier, H. (2006) "The Internet as an Instrument for Collecting Customer-Related Data: A Data Quality Perspective", International Journal of Electronic Business Management, Vol. 4, Nr. 1, pp. 29-37.
Strebinger, A. and Treiblmaier H. (2006) "The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT Structure and their Interrelations", Schmalenbach Business Review, Vol. 58, Nr. 1, pp. 81-113.
Pollach, I., Treiblmaier, H., and Floh, A. (2005) "Online Fundraising for Nonprofit Organizations", Transactions on Advanced Research, Vol. 1, Nr. 2, pp. 55-61.
Hansen, H. R. and Treiblmaier, H. (2005) "Qualitätsaspekte internetgestützter Gewinnung von Kundendaten (= Quality Aspects of Internet-based Data Collection), Information Management & Consulting, Vol. 20, April, S. 38-44.
Treiblmaier, H., Pollach, I., Floh, A., and Kotlowski, M. (2004) "A Conceptual Framework for E-Branding Strategies in the Non-Profit Sector", Journal of International Technology and Information Management (JITIM), Vol. 13, Nr. 3, pp. 143-156.
Pieber, M. and Treiblmaier, H. (2004) "Commodity Knowledge - Revitalized on the Internet?", Forum Ware International, Vol. 3, pp. 50-62.
Strebinger, A. and Treiblmaier, H. (2004) "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces", Electronic Markets, Vol. 14, Nr. 2, pp. 153-164.
Treiblmaier, H., Jöchlinger, H., and Floh, A. (2004) "Assessing the Potentials of Mobile Commerce Applications: A Quantitative Survey in the Agricultural Sector", International Journal of Mobile Communications, Vol. 2, Nr. 2, pp. 171-187.
Treiblmaier, H. (2003) "Die Bedeutung der Qualität elektronisch gewonnener Daten für die individualisierte Kundenkommunikation", der markt, Schwerpunktausgabe E-Commerce/M-Commerce/T-Commerce, Nr. 166/167, 42. Jg., Ausg. 3+4, S. 162-174.

Refereed Book Chapters

Treiblmaier, H. (2008) "Ein Entscheidungsmodell zur Weitergabe persönlicher Daten im Internet" (= A Decision Model for the Disclosure of Personal Data in the Internet), in: Hildebrand, K., Mielke, M., Gebauer, M. und Hinrichs, H. (Hrsg.), Daten- und Informationsqualität: Auf dem Weg zur Information Excellence, Vieweg + Teubner, Wiesbaden, pp. 299-312.
Treiblmaier, H. (2007) "The Influence of the Internet on Relationships Between Consumers and Vendors", in: Li F. (Ed.), Social Implications and Challenges of E-Business, Information Science Reference, Hershey et al., pp. 115-129.
Dickinger, A., Treiblmaier, H., and Wiletial, M. (2006) "Determinanten der Nutzung mobiler Selbstbedienungstechnologien" (= Determinants of Mobile Self-Service Technologies), in: Schnedlitz, P., Buber, R., Reutterer, T., Schuh, A. und Teller, C. (Eds.), Innovationen in Marketing und Handel, Linde Verlag, Wien, S. 294-304.
Strebinger, A., and Treiblmaier, H. (forthcoming) "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces", in: Online Branding-Concepts & Applications, Magnus School of Business (MSB), India, (invited reprint from Electronic Markets, Vol. 14, Nr. 2, pp. 153-164).
Simon, B., Treiblmaier, H., Pauritsch, G. und Kieslinger, B. (2006) "Kritische Erfolgsfaktoren des Fortbildungsmanagements – Eine Studie an Qualifizierungsmaßnahmen für Arbeitssuchende" (= Success Factors of Further Education Management – A Study of Qualification Measures for Job Seekers), Gesellschaft für Medien in der Wissenschaft e.V., Waxmann Verlag GmbH., Münster, S. 169-183.
Hansen, H. R., Madlberger, M., Treiblmaier, H., Knotzer, N. und Arami, M. (2004) "Aktuelle Forschungsfragen im E-Commerce", in: Trommsdorf V. (Hrsg.), Jahrbuch Handelsforschung, BBE Verlag, Köln, S. 541-566.
Scharl, A., Pollach, I., Pieber, M. and Treiblmaier, H. (2004) "Environmental Investment Sites: Sector Analysis and Development of GreenMoney.at", in: Scharl A. (Ed.), Environmental Online Communication, Springer, London et al., pp. 161-172.

Refereed Conferences and Talks

Palmer, J. and Treiblmaier, H. (2009) "Is There a Continental Divide? A Comparison of Web Site Capabilities", KIMEP International Research Conference (KIRC), April 23-24, 2009, Almaty, Kazkhstan, p. 177-178 (Abstract).
Filzmoser, P. and Treiblmaier, H. (2009) "Robust Factor Analysis as a Reliable Statistical Tool in IS Research", KIMEP International Research Conference (KIRC), April 23-24, 2009, Almaty, Kazkhstan, p. 61-62 (Abstract).
Treiblmaier, H., Neale, L., and Murphy, J. (2009) "Action Learning of Marketing via a Global Contest", KIMEP International Research Conference (KIRC), April 23-24, 2009, Almaty, Kazkhstan, p. 7-8 (Abstract).
Treiblmaier, H., Neale, L., and Chong, S. (2009) "Intercultural Differences in Web Site Perception", KIMEP International Research Conference (KIRC), April 23-24, 2009, Almaty, Kazkhstan, p. 5-6 (Abstract).
Treiblmaier, H., Bentler, P., and Mair, P. (2008) "Formative Measurement in Social Science Research: A Historical Review and Up to Date Issues", INFORMS Annual Marketing Science Conference, June 12-14, 2008, Vancouver, Canada, p. 85 (Abstract).
Treiblmaier, H., Neale, L., Chong, S., Haghirian, P., and Oelsiechutag, E. (2008) "Antecedents of Web Site Loyalty: Results from Four Countries", Annual Conference of the Academy of Marketing Science, May 28-31, 2008, Vancouver, Canada, p. 243 (Abstract).
Treiblmaier, H. and Pollach, I. (2007) "Users' Perceptions of Benefits and Costs of Personalization", International Conference on Information Systems, December 9-12, 2007, Montreal, Canada .
Treiblmaier, H. and Pinterits, A. (2007) "Beyond Utilitarianism: Appealing to Customers' Hedonic Predispositions on Corporate Websites", Special Interest Group on Adoption and Diffusion of Information Technology (DIGIT), December 10, 2007, Montreal, Canada.
Treiblmaier, H. and Chong, S. (2007) "Antecedents of the Intention to Disclose Personal Information on the Internet: A Review and Model Extension", Sixth Annual Workshop on HCI Research in MIS, December 9, 2007, Montreal, Canada.
Treiblmaier, H. and Dickinger, A. (2006) "The Importance of Previous Experience for the Trial of Mobile Self-Service Technologies", International Conference on Information Systems , December 10-13, 2006, Milwaukee, USA .
Treiblmaier, H. and Pollach, I. (2006) "A Framework for Measuring People's Intention to Donate Online", Pacific Asia Conference on Information Systems, July 6-9, 2006, Kuala Lumpur, Malaysia, pp. 808-819.
Strebinger, A. and Treiblmaier, H. (2006) "E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria", AMA Summer Marketing Educators' Conference, August 4-7, 2006, Chicago, IL, USA, pp. 18-19 (Abstract).
Simon, B. and Treiblmaier, H. (2006) "Von der Qualitätssicherung zum Bildungscontrolling: Fortbildungsmanagement unter der Effektivitätslupe" (= From Quality Assurance to Education Controlling: Taking a Closer Look at the Effectivity of Further Education Management), Multikonferenz Wirtschaftsinformatik, February 20-22, 2006, Passau, Germany.
Pollach, I., Pinterits, A., and Treiblmaier, H. (2006) "Environmental Web Sites: An Empirical Investigation of Functionality and Accessibility", Hawaii International Conference on System Sciences (HICSS), Poipu, January 4-7, 2006, Kauai, Hawaii.
Treiblmaier, H. and Pinterits, A. (2005) "Content and Design Metrics for Web Sites: Combining Qualitative and Quantitative Results", International Conference on Information Systems, December 11-14, Las Vegas, USA.
Treiblmaier, H. (2005) "Building Relationships Between Consumers and Online Vendors: Empirical Findings from Austria", Fourth Annual Workshop on HCI Research in MIS, December 10, 2005, Las Vegas, USA, pp. 60-64.
Treiblmaier, H. (2005) "Antecedents of the Quality of Online Customer Information", International Conference on Information Quality (ICIQ), November 4-6, 2005, Boston, MA, USA.
Pollach, I. and Treiblmaier, H. (2005) "Customer Retention Strategies on Corporate Web Sites: An Empirical Study", Information Resources Management Information (IRMA), May 15-18, 2005, San Diego, California, USA, p. 332-335.
Treiblmaier, H. and Dickinger, A. (2005) "Potenziale und Grenzen der internet-gestützen Datenerhebung im Rahmen des Customer Relationship Management", 7. Internationale Tagung Wirtschaftsinformatik, Februar 23-25, 2005, Bamberg, Deutschland, S. 191-208.
Pollach, I., Treiblmaier, H., and Floh, A. (2005) "Online Fundraising for Environmental Nonprofit Organizations", Hawaii International Conference on System Sciences (HICSS), January 3-6, 2005, Big Island, Hawaii, nominated for Best Paper Award.
Treiblmaier, H., Pinterits, A., and Floh, A. (2004) "Antecedents of the Adoption of E-Payment Services in the Public Sector", International Conference on Information Systems (ICIS), December 12-15, 2004, Washington, DC, USA, 2nd Runner Up for Best Theme Paper Award, pp. 65-76.
Strebinger, A. and Treiblmaier, H. (2004) "The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT-Structure and their Interrelations", in: Changeur, S. and Lacoeuilhe, J. (Eds.), Actes de la 2ème Journée de Recherche AFM-IRG "Les Marques", December 9, 2004, Paris: Association Française de Marketing, p. 1-34.
Haghirian, P. and Treiblmaier, H. (2004) "Using Marketing Simulations in International Marketing Teaching - An Effectiveness Study", AMA Summer Marketing Educators' Conference, August 6-9, 2004, Boston, MA, USA, pp. 38-39 (Abstract).
Arami, M., Treiblmaier, H., Pinterits A., and Madlberger, M. (2004) "Information Privacy Concerns and E-Commerce: An Empirical Investigation", Americas Conference on Information Systems (AMCIS), August 6-8, 2004, New York, USA, pp. 1178-1189.
Treiblmaier, H. and Floh, A. (2004) "A Framework for Drivers and Enablers of Relationship Marketing", IADIS International Conference e-Society, July 16-19, 2004, Avila, Spain, pp. 155-162.
Treiblmaier, H., Pinterits, A., and Dapeci, R. (2004) "Retention by Entertainment: How Companies Utilize Web Sites to Strengthen Customer Relationships", 12th European Conference on Information Systems (ECIS), June 14-16, 2004, Turku, Finland.
Treiblmaier, H. (2004) "Measuring the Acceptance of Adaptive and Adaptable Systems", International Conference on Advances in the Internet, Processing, Systems, and Interdisciplinary Research (HHCCII), January 10, 2004, Island of Hawaii, USA, Best Paper Award.
Treiblmaier, H., Madlberger, M., Knotzer, N., and Pollach, I. (2004) "Evaluating Personalization and Customization from an Ethical Point of View: An Empirical Study", 37th Hawaii International Conference on System Sciences (HICSS), January 5-8, 2004, Big Island, Hawaii.
Treiblmaier, H. (2003) "Die Akzeptanz adaptiver und adaptierbarer Systeme im E-Commerce", 2. Österreichisches Breitband-Symposium, Siemensforum, 2. Dezember 2003, S. 174-183.
Treiblmaier, H. (2003) "Datenqualität und Personalisierung", Forschungstagung "Customer Value" der Universität St. Gallen, November 27-28, 2003, Rorschacherberg, Schweiz.
Treiblmaier, H. and Brandtweiner, R. (2003) "E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands. An Empirical Study", 4th International Working with e-Business Conference (We-B-2003), November 24-25, 2003, Perth, Australia.
Treiblmaier, H., Madlberger, M., Brandtweiner, R., and Pollach, I. (2003) "Eco-Labelling - an Adequate Means of Assessing a Company's Environmental Strategies?", Sustainable Planning & Development, October 1-3, 2003, Skiathos, Greece, pp. 87-96.
Treiblmaier, H., Simhandl, G., and Madlberger, M. (2003) "Mobile Technologies in the Health Care Sector: Assessing the Potentials of Ambient Intelligence in the Public Health System", E-COMM-LINE, September 25-26, 2003, Bucharest, Romania, pp. 184-187.
Treiblmaier, H. and Floh, A. (2003) "Problems and Potential Solutions Pertaining to the Collection of Electronic Customer Data as a Starting Point for Personalised eCRM", 11th International Colloquium in Relationship Marketing (ICRM), September 14-17, 2003, Cheltenham, UK, p. 37.
Treiblmaier, H., Floh, A., Pollach, I., and Kotlowski, M. (2003) "E-Branding Strategies of Non-Profit Organizations", Americas Conference on Information Systems (AMCIS), August 4-5, 2003, Tampa, Florida, USA, pp. 183-192.
Scharl, A. and Treiblmaier, H. (2003) "A Quantitative Analysis of eCRM Tools in the Austrian Pharmaceutical Industry", 3rd International Conference on Web Engineering (ICWE), July 16-18, 2003, Oviedo, Spain, pp. 306-309.
Treiblmaier, H., Fuchs, S., Floh, A., and Scharl, A. (2003) "Targeting new Customer Segments with Innovative Solutions: Application Service Providing for the Energy Management Sector", 11th European Conference on Information Systems (ECIS), June 19-21, 2003, Naples, Italy.
Scharl, A., Knotzer, N., and Treiblmaier, H. (2002) "Ethical Aspects of Web Portals: Supporting the Shift from Socially Responsible to Morally Responsible Investment Decisions", 3rd International Working with e-Business Conference (We-B-2002), November 28-29, 2002, Perth, Australia, pp. 379-383.
Floh, A. and Treiblmaier, H. (2002) "The Evolution of Relationship Marketing: Identifi-cation of the Main Factors supporting the Development of Relationship Marketing" 10th International Colloquium in Relationship Marketing (ICRM), September 29 - October 2, 2002, Kaiserslautern, Deutschland, pp. 123-136.
Treiblmaier, H., Jöchlinger, H., and Brandtweiner, R. (2002) "Analysis of Key Success Factors of Mobile Commerce Applications in the Agricultural Sector", Americas Conference on Information Systems (AMCIS), August 9-11, 2002, Dallas, USA, pp. 1868-1876.
Scharl, A., Treiblmaier, H., and Danzinger, C. (2001) "EcoInvest.org - Environmental Communication by Means of Independent Investment Portals", International Solar Energy Society World Congress Solar World Congress (ISES), November 26-29, 2001, Adelaide, Australia, pp. 1133-1138.
Treiblmaier, H., Danzinger, C., and Steinkellner, C. (2000) "Future Scenarios and Services for E-Commerce", 1st Austrian-Italian Workshop on Information Systems (AIWIS), July 2, 2000, Vienna, Austria, pp. 25-26.

Invited Presentations

"Building an AIS Chapter for Kazakhstan", KIMEP, Kazakhstan Institute for Management, Economics and Strategic Research, March 27, 2009, Almaty, Kazakhstan.
"Current Issues in Web Site Analysis. What Constitutes a Successful Website?", Sauder School of Business, May 21st, 2008, Vancouver, Canada.
"Current Issues in Web Site Analysis. What Constitutes a Successful Website?", Australian National University, April 18th, 2008, Canberra, Australia.
"Current Issues in Web Site Analysis. What Constitutes a Successful Website?", University of New South Wales, April 17th, 2008, Sydney, Australia.
"Current Issues in Web Site Analysis. What Constitutes a Successful Website?", York University, December 3rd, 2007, Toronto, Canada
"Current Issues in Web Site Analysis", University of California (UCLA), November 1st, 2007, Los Angeles, California
"Research Overview: Privacy and the Internet", Yahoo!, October 24th, Sunnyvale, California
"Trust on the Web: Cross-Cultural Study of Attitude Toward Personal Information", School of Marketing in the Curtin Business School, Curtin University of Technology, August 2, 2007, Perth, Western Australia.
"Website Analysis: A Review & Assessment of Research To-date", School of Marketing in the Curtin Business School, Curtin University of Technology, August 1, 2007, Perth, Western Australia.
"Der Einsatz des Internets zur Erhebung von Kundendaten" (= The Usage of the Internet for the Collection of Customer Data), Berufungsvortrag, March 16, 2007, University of Innsbruck, Innsbruck, Austria.
"Potenziale und Grenzen der Datenerhebung im Internet" (=Potentials and Limits of Online Data Collection), Habilitationsvortrag, Vienna University of Economics and Business Adminstration, November 14, 2005, Vienna, Austria
"ECO-Research, ein Forschungsnetzwerk für Internet-basierte Umweltkommunikation", 1. Österreichischer Workshop für Tropenforschung, Institut für Botanik, Universität Wien, November 26 – 27, 2004, Wien, Österreich.
"Die Qualität von Kundendaten: Bestimmungsfaktoren und die Auswirkungen auf die externe individualisierte Unternehmenskommunikation", Viertes Meistersingertreffen der Wirtschaftsinformatik, März 26 – 27, 2004, Nürnberg, Deutschland.
"UMTS versus WLAN", Cisco Österreich, 25. Juni 2003, Wien, Österreich.
"The Importance of Psychographic Determinants of Customer Retention for Electronic Commerce", Accenture, Institute for Strategic Change, August 29, 2002, Boston, MA, USA.
"The Importance of Psychographic Determinants of Customer Retention for Electronic Commerce", Wesley J. Howe School of Technology Management, Stevens Institute of Technology Management, August 26, 2002, Hoboken, NJ, USA.
"Rechtliche Fragen und Zahlungsarten im E-Commerce" (Legal Aspects and Payments Systems in E-Commerce), Pädagogisches Institut, November 12, 2000, Wien, Öster-reich.
"E-Commerce in Austria", Institute for the International Education of Students (IES), June 2000, Vienna, Austria.

Scholarly Monographs

Treiblmaier, H. (2006) Die Bedeutung der Qualität von Kundendaten für die externe individualisierte Unternehmenskommunikation (= The Importance of the Quality of Customer Data for Individualized Organizational Communication), Postdoctoral Lecture Qualification, Vienna University of Economics and Business Administration.
Treiblmaier, H. (2001) Erstellung eines empiriegeleiteten Erklärungssystems für Entwicklungstendenzen des E-Commerce (= Development of an Empirical Framework to Assess the Further Development of E-Commerce), Doctoral Thesis, Vienna University of Economics and Business Administration.
Treiblmaier, H. (1995) Vergleich der Methode Wertanalyse mit anderen Methoden der betrieblichen Problemlösung und Organisationsentwicklung (= Comparison of the Method ‘Value Analysis’ with other Methods of Organizational Problem Solving and Organizational Development), Thesis, Vienna University of Economics and Business Administration.

Other Publications

Treiblmaier, H. (2009) "Es bleibt spannend – Ein höchst subjektiver Blick in die Zukunft der Wirtschaftsinformatik", in: Müller G. und Neumann G. (Hrsg.): Wirtschaftsinformatik - 35 Jahre zurück und 35 Jahre voraus: Festschrift Prof. Hansen, Wien: Oesterreichische Computer Gesellschaft, S. 131-136.
Mair, P. and Treiblmaier, H. (2008) "Partial Credit Models for Scale Construction in Hedonic Information Systems", Research Report Series, Department of Statistics and Mathematics, Report 62.
Simon, B. und Treiblmaier, H. (2007) "Weiterbildung erfolgreich steuern: Studie identifiziert Erfolgsfaktoren für betriebliches Bildungsmanagement" (= Successful Controlling of Continuing Education: A Study Identifies Success Factors for Organizational Education Management), Personalmanager, Vol. 5, Nr. 1, pp. 27-29.
Simon, B., Treiblmaier, H. und Schefer, S. (2006) "Bildungscontrolling: Kontrolle oder effektives Management der Fortbildung?" (= Education Controlling: Control or effective management of continuing education?), November 21, 2006, Vortragsreihe der OEV und OCG an der technischen Universität Graz.
Treiblmaier, H. (2005) "Problembereiche der Erhebung von Kundendaten im Internet" (= Problems of Collecting Customer Data Online), in: Gabriel R. (Ed.), Beiträge zur Wissenschaftlichen Exkursion an der Wirtschaftsuniversität Wien, Arbeitsberichte des Lehrstuhls für Wirtschaftsinformatik 05-60, Bochum, Deutschland, S. 143-155.
Lausmann, M. and Treiblmaier, H. (2005) "In ständiger Beziehung zum Kunden" (= Keeping in Touch with the Customer), bau.zeitung, September 2005, Nr. 40, S. 12-13.
Strebinger, A. und Treiblmaier, H. (2004) "Customer Relationship Management im Schnittpunkt von Organisationsstruktur, IT-Struktur und Markenarchitektur", WU Alumni News, März 2004, Nr. 45, S. 5.

Conference Organization

Conference Co-Chair, Eight Annual Pre-ICIS HCI/MIS Workshop, December 14, 2009, Phoenix, Arizona, USA
Program Committee, World Congress on Privacy, Security, Trust and the Management of e-Business, August 25-27, 2009, New Brunswick, Canada.
Associate Editor, European Conference on Information Systems, June 8-10, 2009, Verona, Italy.
Program Co-Chair, KIMEP International Research Conference (KIRC), April 23-24, 2009, Almaty, Kazakhstan.
Session Chair, KIMEP International Research Conference (KIRC), April 23-24, 2009, Almaty, Kazakhstan.
Minitrack Chair Marketing - Customer Relationship Management, 9. Internationale Tagung Wirtschaftsinformatik, February 25-27, 2009, Vienna, Austria.
Discussant, Human Computer Interaction Track, Session: Understanding System Users, International Conference on Information Systems (ICIS), December 14-17, 2008, Paris, France.
Program Committee, Human Computer Interaction Track, International Conference on Information Systems (ICIS), December 14-17, 2008, Paris, France.
Associate Editor, Human Computer Interaction Track, International Conference on Information Systems (ICIS), December 14-17, 2008, Paris, France.
Session Chair, Structural Equation Modeling Session, INFORMS Marketing Science Conference, June 12-14, 2008, Vancouver, Canada.
Associate Editor, Human Computer Interaction Track, European Conference on Information Systems (ECIS), June 9-11, 2008, Galway, Ireland.
Program Committee Sixth Annual Pre-ICIS HCI/MIS Workshop, December 8, 2007, Montréal, Québec, Canada.
Track Chair in the Minitrack "Communication, Interaction and Relationship Building in a Networked Economy", European Academy of Management Conference (EURAM), May 17-20, 2006, Oslo, Norway.
Program Committee Fifth Annual Pre-ICIS HCI/MIS Workshop, December 9, 2006, Milwaukee, Wisconsin, USA .

Editor

AIS Transactions on Human-Computer Interaction

Reviewer

Journals

Asia Pacific Management Review
DATA BASE for Advances in Information Systems
Der Markt
Electronic Markets (EM)
European Journal of Information Systems (EJIS)

Information Systems Journal (ISJ)
International Journal of Electronic Commerce (IJEC)
International Journal of Human-Computer Interaction (IJHCI)

International Journal of Information Technology and Decision Making (IJITDM)

Journal of Electronic Commerce Research
Journal of Industrial and Systems Engineering
Journal of Interactive Marketing (JIM)
Journal of Marketing Management

Journal of Organizational Computing and Electronic Commerce

Transactions on Internet Research

Transfer – Werbeforschung und Praxis

Conferences

Adoption and Diffusion of Information Technology (DIGIT)
Annual Workshop on HCI Research in MIS

Americas Conference on Information Systems (AMCIS)

Conference on Human-Computer Interaction (HCII)
Cross Cultural Research in Information Systems (CCRIS)

European Conference on Information Systems (ECIS)
Hawai'i International Conference on System Sciences (HICSS)

IEEE Conference on E-Commerce Technology
International Conference on Information Systems (ICIS)

International Conference on Knowledge Management (I-KNOW)

International Conference on Web Engineering (ICWE)
KIMEP International Research Conference (KIRC)

Other
- Lee, In (Ed.), Encyclopedia of E-Business Development and Management in the Digital Economy (forthcoming)
- I2B Businessplan-Wettbewerb
- Scharl, Arno (Ed.), Environmental Online Communication, Springer Verlag, London et al., 2004.

Grants and Awards

Award from the Department of Information Systems and Operations for the journal publication "Web Site Analysis: A Review and Assessment of Previous Research", Communications of the AIS (2008).
Award from the Vienna University of Economics and Business Administration for Top Publications (2008).
OeNB-WU-Förderungspreis (Grant from the Austrian National Bank to subsidize international projects) (2007).
Award for "Innovative Teaching" from the Vienna University of Economics and Business Administration (2007).
Research grant from the Vienna University of Economics and Business Administration to finance a leave ob absence (2007, duration: 1 year, budget: € 70.000,-)
Award from the Vienna University of Economics and Business Administration for Top Publications (2007).
Vienna University of Economics and Business Administration grant for the project "Influencing Factors on the Willingness to Provide Personal Data on the Internet: An Intercultural Study" (2006).
Research grant from the School of Marketing, Curtin Business School, Curtin University of Technology, Australia (2006).
Project funding from the FWF (Austrian fund to promote scholarly research, 2006).
Vienna University of Economics and Business Administration grant for the project "New Development and Enhancement of Automated and Manual Methods for Web Site Evaluation" (2006).
International Conference on Information Systems (2004): 2nd Runner Up for Best Theme Paper Award.
International Conference on Advances in the Internet, Processing, Systems, and Interdisciplinary Research (2004): Best Paper Award.
Vienna University of Economics and Business Administration grant for the project "Information technology and brand architecture" (2002).