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Christoph Zauner
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@wu-wien.ac.at
Short biography
Christoph Zauner is working with the Department of Information Systems as a research assistant since November 2006. He studied Business and Information Management at the Salzburg University of Applied Sciences and the Lucerne School of Business.
Before joining the department, Christoph started his career as software engineer and specialized on database developing working for companies in Europe and Asia.
Research interests
The research areas of Christoph concentrate on the links between information systems and marketing. He is especially interested in how to use the Internet for marketing purposes and strategic decision in the area of promotion. Therefore his research activities focus on electronic commerce, especially the b2c sector. Within this wide area Christoph is doing research in the following fields:
- Communication Issues in Electronic Commerce B2C
- E-Commerce
- Online Marketing
- NPO Marketing
- Social Networks / Web 2.0
- (Open Source) Content Management Systems
Publications
- B. Krumay, C. Zauner, and R. Brandtweiner: The Impact of Virtual Communities on E-loyalty. A Conceptual Framework, in: Proceedings of MCIS 2009 - 4th Mediterranean Conference on Information Systems, Athens, Greece, September, 2009. [pdf]
Teaching:
- Lecturer: E-Commerce Packaged Software
- Advisor: Information Technology (more info)
Advisor: Seminar aus Wirtschaftsinformatik (more info)
Advisor: IT-Praktikum mit Bachelorarbeit (more info)
Coached Diploma Thesis:
- Chvatal, Michael (2008):
Kritische Evaluierung der Kommunikationswege und –methoden von Firmen mit deren Kunden
und Intermediären am Beispiel der Wiener Stadtwerke A. (more info) - Hinz, Michael (2008):
Affiliate Programme - Ein Referenzmodell für KMUs der Tourismus- und Freizeitbranche zu internetbasierten Partnerprogramme. (more info) - Klammsteiner, Roland (2008):
Der Einfluss von barrierefrei gestalteten Web-Seiten auf den Unternehmenserfolg - am Beispiel des Online-Buchhandels. [Abstract (DE&EN)] - Koisser, Markus Ewald (2008):
IT-Direktmarketing für Bildungsdienstleister - Geeignete CRM-Strategie. (more info) - Polt, Christian (2009):
Product Placement in the B2C-E-Commerce - Displayed on the Product Placement Efforts of Be-mag.co. (more info) - Vlcko, Tomas (2009):
Keyword advertising - A reference model for SMEs shown by the example of the music industry. [Abstract-DE, Abstract-EN]
Coached Bachelor Thesis:
- Wührer, Markus (2007):
MIS Marketing - Am I Qualified? - Mittermayr, Michael (2008):
Viral Approaches in International Higher Educational Marketing
- Koisser, Markus Ewald (2008):
WU-Online-Marketing - Reisenhofer, Michael (2008):
Development of an Online Advertising Campaign for a Master Studies program of a University
- Jovanovic, Bojan (2008):
Web Communities Building for Micro Business
- Fatema Mehrina Amin (2009):
Erfolgreiche Durchführung einer Videoseeding-Kampagne im Online-Bereich anhand eines Vorgehensmodells
- Bulut, Cevdet (2009):
Implementierung des Extranet-Auftritts für den Bereich K-GVO-G
der Volkswagen AG basierend auf einem Content Management System (CMS)
- Hielscher, Tobias (2009):
Kritische Analyse des gemeinsamen Web-Auftrittes des Instituts für Betriebswirtschaftslehre & Wirtschaftsinformatik sowie des Instituts für Wirtschaftsinformatik & Neue Medien
Links
Information for students concernig diploma thesis
Friends:
